Why It's Important to Have a Responsive Website - Fortune Media Group
A responsive website is a website that is designed so that all content, images and site structure remain the same on mobile devices such as smartphones and tablets.
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Why It’s Important to Have a Responsive Website

14 Jul Why It’s Important to Have a Responsive Website

There is a lot of talk about why it’s so important to have a responsive website these days. You may be wondering what a responsive website is. A responsive website is a website that is designed so that all content, images and site structure remain the same on mobile devices such as smartphones and tablets. Google then gives responsive websites a boost because it increases the user experience.

The producers of Fortune Media Group, Inc did a bit of research and found out why it’s important for your website to be responsive and how your company will benefit.

3 Benefits of Having a Responsive Website

User Friendly-Not only is Google concerned with whether your website is user friendly, but you should be also. You want customers or clients to find your website easily and find the information they are looking for quickly. Many people are using their smartphones and tablets to view websites, make phone calls and purchase products and services. If your website isn’t accessible on these devices you could lose customers. A responsive site is designed to retract to fit a smaller screen.

Google Gives Your Site a Boost-responsive web design is so important to Google that your website will get a boost if it is responsive. Google has been informing the public about the importance of having a responsive website for a couple of years, and in April 2015 they finally started rewarding those sites that made this change. On the other hand websites that are not responsive may be penalized.

Increase Conversion Rates-because more and more people are using their smartphones and tablets to view websites and make a purchase, having a responsive site should increase your conversions. Many people use their smartphones to find companies in their area and then call from their phone or get directions and come straight to your location to make a purchase.

If you have a company website and you have a professional web designer redesign your site to be responsive you will reap the benefits. Your site will work well across various screen sizes and devices, and you should see an increase in calls and business.

a man looking at a tablet and his smartphone

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