Top Marketing Trends of 2017 - Fortune Media Group
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Top Marketing Trends of 2017

01 Jun Top Marketing Trends of 2017

With the rise in technology usage, it may seem impossible to get noticed in a sea of marketing. The top marketing trends are constantly changing, and 2017 is no different. Below is a list of marketing strategies rising to the top, including old and new ways to increase your business:
Cross-promotion
By partnering with other brands, you immediately gain access to other companies customer base. In order to gain access to new customers, the marketing plan is a simple cross-promotion with discounted products or services. You & your partnering brand promote the discounted bundle across the board – email, social media, podcasts, etc – a win-win situation!

Influencer Marketing
Today, customers are more aware than ever of the constant bombardment of advertisements, learning to filter out what they don’t want to see or hear. Insert: top influencers.
People are more likely to listen to someone they know, trust, and respect. This could be friends, family, celebrities, their favorite blogger, or someone they follow on social media. By finding top influencers in your market and paying them to advertise your product or service, it increases credibility for your brand, as customers trust the recommendations of people they follow and look up to. Bonus: it tends to be much cheaper than paid advertising on bigger platforms, and you have full access to a brand new customer base.

Video
More and more companies are using video as a visual marketing strategy to engage customers. Wyzowl.com put together a survey with results that would convince any company to begin using video ASAP:

  • 69% of users would prefer to watch video to learn about a product or service.
  • 98% of users say they’ve watched an explainer video to learn more about a product or service.
  • 74% of users who watched an explainer video to learn more about a product or service subsequently bought it.
  • 77% of consumers say they’ve been convinced to buy a product or service by watching a video.

You are also 53x more likely show up on page 1 of Google if you have a video embedded on your website (Source).

Interactive content
By creating interactive content, you can increase the amount of time customers spend on your website and collect free information. This can be done through the use of quizzes, polls, infographics, and surveys – all simple, easy content that can be created in a short amount of time.

Keeping up with the different marketing trends doesn’t have to be difficult or expensive – by doing your research, you can provide great value to your current and potential customers.

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