Optimizing Your Blog for SEO

30 Jun Optimizing Your Blog for SEO

If you own a blog for the purpose and intent of promoting your business, it is imperative that you learn the process of optimizing the content platform for SEO. Essentially, this means that you must create blog posts in such a way that they are considered to be search-engine friendly. Not only does this aid in ensuring that all of your pages are discoverable by internet users, it also opens up an immense level of marketing potential for your business. According to statistics, approximately 60% of all businesses own a blog; however, 65% of those businesses have failed to keep their blog up-to-date. In terms of search engine optimization, this is highly detrimental to the overall success of a business. In this brief guide, we will provide some basic tips on optimizing your blog for SEO success.

It All Starts with Research

In order to succeed in SEO, you must first conduct some basic keyword research. This is absolutely imperative in terms of the on-page optimization of each of your posts. To date, it is quite likely that you have included keywords within your content without even realizing it; however, it is best to make a conscious effort from this point on. Basically, that means that you must study the keywords and keyword phrases that are high in demand, low in supply, and include them in your blog posts. In order to achieve success in this endeavor, there are many keyword research tools currently available online. These include semrush.com, the Keyword Tool with Google AdWords, and even Brainstorm It offered through SBI.

Keyword Placement

Once you have determined the keywords that you will use in your blog posts, you must become familiar with the proper placement of those terms. These should be placed in title tags, your title, meta descriptions, headings, subheadings, the introductory sentence of your post, the conclusion paragraph, and any anchor text within the content. This is the word or words that you hyperlink to other pages within your blog. You should also place keywords in the file name and the descriptions of any pictures that you elect to incorporate in your blog. While this does seem like a lot of placement areas, these are the hotspots frequented by search engines to determine what your blog is about.

Do Shout Outs

If you are optimizing your blog for SEO, it is critical that you do a few shout outs. Simply put, reference other blogs, articles, companies, and individuals. You may do this through a hyperlink or through including a basic link as a resource. This is considered to be proper etiquette in the blogging world. When the referenced individual or entity sees this shout out, they may reciprocate by linking to your blog. According to major search engines, high quality links are considered to be an exceptional commodity for blogs that have a desire to rank in top results.

Social Media Will Broaden Reach

If you are optimizing your blog for SEO, it is imperative to utilize social media platforms such as Twitter, Facebook, and even Google+. Not only does social media allot the opportunity for you to connect with your current readership, but, it allows you the opportunity to connect with future readership audiences. If you find this time consuming, you may utilize many free programs available online to deliver links from your blog to social media accounts – all with a simple click of a button!

By following the techniques outlined in this posting, you are sure to find that you rank higher in major search engines. For more information on how to succeed online, visit our blog today at: blog/”>http://fortunemediagroupinc.com/about-us/blog/

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