Top Tips for Using Google Analytics

31 Jul Top Tips for Using Google Analytics

Google Analytics places an emphasis on safely storing, quickly retrieving, and analyzing all data associated with your webpage. Examples of the information that you may obtain by utilizing Google Analytics includes, but is not at all limited to, determining if your website loads too slowly, identifying graphics-heavy pages, the pages being visited by internet users, the length of time that internet users stay on your pages, and identifying the interests of the individuals that visit your website. In the world of SEO, knowledge pertaining to visitor data, traffic sources, and interests is considered to be exceptionally valuable. In this brief post, we will outline a few of the highest-rated tips for utilizing Google Analytics in your SEO business plan.

Tip #1: Utilize Responsive Web Design

The first and most important tip to using Google Analytics and benefiting optimally is to ensure that you utilize a responsive web design. In doing so, you will be able to successfully pull the most relevant information from your visitors – as it pertains to the types of devices they are using to access your website, their internet connectivity speed, and their location. Responsive web design is a special practice that is based on the fact that the design of a site and its overall development should instantly respond to the environment and the behavior of the internet user in terms of platform, screen size, as well as basic orientation. In short, your website should respond to specific devices, such as desktop computers, laptop computers, tablets, smartphones, and other types of equipment individuals use to access the World Wide Web.

Tip #2: Place a Special Emphasis on Your Content

In the world of SEO, content still accounts for a large portion of your business success. In order to reap the highest level of rewards from Google Analytics, it is imperative that you place a special emphasis on that content. Google will aid in identifying the key metrics of each piece of content that you have placed on your website. In turn, this will help you determine which content pieces are performing optimally and which pieces need additional optimization. Google Analytics will outline how engaging your content is, which subject matters are the most interesting to internet users, which content types are the most appealing (articles, pictures, videos, etc…), and which content pieces deliver business value compared to non-profit-based value. This information will aid in adjusting your website to meet the appeal demands and needs of your target audience.

Tip #3: Keyword Focus is Essential

The third tip to using Google Analytics for the purpose and intent of SEO optimization is to ensure that you place a focus on using specific niche-industry keywords in the content that you place on your site. There is a special report feature that is included in Google Analytics that actually lists the most popular of all of your keywords – minus those encrypted by Google – on your site. Additionally, a tab is present that outlines and measures the amount of engagement for each of the keywords on your website. These are absolutely essential marketers and metrics, as it relates to revenue.

If you elect to take these tips and apply them to your SEO marketing strategy, you will find that you reap the highest rewards from Google Analytics. There are many ways to optimize your website for internet popularity and monetary success. If you would like to learn about these strategies, click on the following link today:

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